Neighbourhood Observation

Despite reading this blog and despite the examples shown, do you still feel as if in reality there are no such PSAs (Public Service Announcements) around you? Let me prove the contrary – here are few examples from the neighborhood of our school:

1) Linka Bezpeci / Safety Line: 2007 informational campaign alerting to the threats of anonymous cyberspace of the Internet – every fifth person on the Internet impersonates himself/herself, pretending to be someone else. This campaign, series of posters, TV spots, and Internet banners, is promoting safe usage of the Internet space, especially concerning children.

→ Where?: sliding doors of the TESCO Express store at Jugoslavska Street

→ Slogan: “Na internetu nikdy nevis, kdo je na druhe strane.” / “On the Internet you never know who is on the other side.”

→ Text on the poster: “12:11:35 Andy12: Jsi moc mila holka. Mas zitra cas?☺” / “12:11:35 Andy12: You’re a very nice girl. Are you free tomorrow?☺”

→ more information at: www.linkabezpeci.cz → Press → Medialni kampane

2) Cesky Cerveny Kriz / Czech Red Cross: 2008/09 promotional campaign, encouraging people to donate blood. The project is supported by many Czech celebrities, especially models who competed for the title of the Czech Miss, or Ali Amiri, participant of the Czech Pop Idol.

→ Where?: escalators inside the Namesti Miru metro station

→ Slogan: “Daruj krev. Mas na to. Jestli jeste vahas, navstiv www.cervenykriz.eu” / “Donate blood. You can do it. If you still hesitate, visit www.cervenykriz.eu”

→ Text on the poster: “Jdi se bodnout se strachem!” / hardly translatable Czech play on words – basically making fun of people’s possible fear, encouraging for action and stressing that a pain during the venipuncture is nothing compared to a great good that one can cause through the blood donation

→ to see the posters of this new Czech Red Cross campaign click here

→ more information at: http://www.cervenykriz.eu/cz.php?id=aktuality

3) Linka Bezpeci / Safety Line: 2006-2009 informational and promotional campaign, emphasizing the importance of one’s choice in life. It is run under the auspices of a popular Czech music group Krystof, namely of its frontman Richard Krajco. The controversial series of posters is trying to show how could have Krajco ended up if he had not been surrounded by a caring and loving family when he was a child.

→ Where?: citylight at the tram station at I. P. Pavlova

→ Slogan: “Vyber si svoji budoucnost.” / “Choose your future.”

→ Text on the poster: “Jediny telefonat muze rozhodnout, jaky bude tvuj zivot.” / “A single phone call can decide on what your life is going to be like.”

→ more information at: www.linkabezpeci.cz → Press → Medialni kampane

List of References:

Krajco v necekane roli!. (2006). Sdruzeni Linka Bezpeci. Retrieved January 4, 2009 from http://www.linkabezpeci.cz/webmagazine/articles.asp?ida=120&idk=322

Medialni kampane – Rok 2007. (2007). Sdruzeni Linka Bezpeci. Retrieved January 4, 2009 from http://www.linkabezpeci.cz/webmagazine/subcategories.asp?idk=322

Nova tvar projektu darcovstvi krve. (2008). Cesky cerveny kriz. Retrieved January 4, 2009 from http://www.cervenykriz.eu/cz.php?id=aktuality&id_aktuality=174