Homage to a Trio of Useful Pro-Social Websites

Osocio

Osocio is one of the most extensive blogs about social advertising and non-profit campaigns. It was founded in 2005 by Marc van Gurp as a “Houtlust Blog,” originally written in Dutch. Transformation to the current level came in 2007 due to cooperation with interactive agency Onstuimig and branding agency Alef de Jong. The blog prides itself on an attractive design and a very elaborate and rich content. You could spend days watching all the pro-social ads! In their own words, “Osocio is more then a blog. It’s a complete resource for all things in the world of non-profit and social messaging.”

Link: Osocio

Social Advertising

At first glance and contrary to Osocio, this blog deceives with a rather simple and modest graphics. However, it is loaded with a high-quality material regarding all thinkable areas of pro-social advertising. The blog lists 14 categories, from Alcoholism and Animal rights to Environment and Smoking, and altogether contains more than 280 posts with attached videos and printed ads. The author himself presents his blog as a “Social Advertising Journal. Media observer of social advertising movement”.

Link: Social Advertising

ACT Responsible

ACT Responsible is the largest social and environmental ads gallery. The Website is run by a Swiss non-profit association “ACT” – Advertising Community Together. The claimed goals of this organization are collecting, encouraging, and inspiring a responsible and community-benefiting communication. It is mostly concerned with sustainable and rightful development of the world. The creators believe that the power of creativity, if combined with an effective and elaborate campaign, can perceptibly help in the process of improving the world’s most disturbing issues.

Link: ACT Responsible